2011年4月12日星期二

Last of the Old - Style Media Mogul?

By Andrew GoldmanE:\GG工具\GG发布\data\qianjinding4\4\1116_mz_54minimogel.jpg

Marco Grob

Richard Beckman, said that he is not particularly fan of Mad Dog, a nickname, it gets an executive sales at Condé Nast, Publisher of magazines where he spent 24 years. He concludes that it is humiliating and said that it is contradicted by the fact that it is actually shy and quiet. In several meetings, he displays an almost theatrical delicacy in how he speaks and acts, her wrists in the flowery manner of a magician in rotation. But there is a note of aggression dog in his voice when he calls of Aspen, Friday March 18. It is supposed to be on vacation, skiing with her family, but instead, he spent the day in the mode of the crisis, his ear attached to its telephone cell, talk of its editors, the magazine publishers and publicist of his company. The New York Post printed a story just declaring that the investors in the one-year-old Beckman, Prometheus Global Media, a company that owns the Hollywood Reporter, Adweek, Billboard and other journals, are fighting to get out of their investment. A man trying to reinvent old media company, the last thing you want to read is that when your forked business more than 70 million for eight publications in 2009, she "overpaid" - even when it is coming from an anonymous source in a journal which is not necessarily known for its accuracy. Given that Beckman and issued investment partners firm public denials to the position, which could source possibly be? "I have no idea," he said, but I would love to twist neck if I could know. ?

The Beckman born in English is an archetype of a period which can never return, if it has never really existed: a vendor making money fall from the sky during the heyday of glossy magazines, accustomed to living high and celebrate its roughnessIf this is his nickname. For decades, was among officials transform magazines such as Vanity Fair, GQ and Vogue in the ATMs for Condé Nast, which publishes these titles and a long list of others. Now, Beckman moved from the cocoon of Times that the empire magazine glamour Square City cars and expense accounts and spends his days far more modest Office in downtown. (After suffering through a recession brutal ad, Condé Nast left, too.) With Prometheus, Beckman tried to renew his success in the less glamorous of the publishing sector - trade magazines - at a time where print virtually was given to death in some circles. Is not only 70 million of money of other persons involved; It seems therefore reputation of Beckman and the sense that it may be a visionary with success on his own.

"I really want to make a mark, but don't feel that I where I would like," he said. "I can look at myself and I know I am someone good, but I'd like to do things that I have not yet.". It has been bruised by stories as a particularly dark column which took place in The New York observed last year, which has been postulated that it was a "relevant" appears at Condé Nast, which initially prompted "parties in the corridors", and more recent blog posts which suggests that his new business is a hemorrhage of money. For someone who was called a bully, Beckman has a surprisingly fragile ego. "I could not myself to read it," he said of the play of the observer. "I was so upset."

"I am a fierce competitor," he continued. "I tell you, no matter how much caustic articles that they write on me or my team or these companies, that we will prevail and it will be at their expense."

B-to-I, "Beckman said with a smile in the eyes of glitter." "I should have filed that.".

Beckman is full of vendor mode. Rather than management of a company that primarily serves consumers such as Vanity Fair, or a media company that the services of another company, such as variety, Beckman claims that he invented a new category of the audience. "Business influencer means that your product talked about not only the industry but also that the top consumers of the pyramid, following these industries", he said. This is a field, that is promoting in a very produced video for potential advertisers, featuring actors and producers of film which I promise not to disclose, that wax on the massive cultural influence of Hollywood and how The Hollywood Reporter is a synonym for this influence the names.


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